How Are Young People Reading The News?
Walton Family Foundation/Murmuration poll shows that most Gen Zers look to social media for news over traditional media formats. The research, which surveyed 3,227 15 to 25-year-olds and 1,036 adults aged 26-plus in December, found that Gen Z respondents lean on YouTube (61%), followed by TikTok (57%), Instagram (51%), Snapchat (43%), Twitter (35%) and Facebook (33%) as their top news sources. By contrast, just 24% cited local TV news, followed by network news (23%), or online or physical copies of national newspapers (13%). While the majority of Gen Z looks to TikTok for the news, just 15% of adults over the age of 26 said the same, with 40% indicating they regularly use YouTube, followed by Instagram (17%) and Twitter (15%). Forty percent of respondents over 26 reported watching network stations such as ABC, CBS and NBC.
So if we want Gen Z to read life focused news then we see the platforms we need to be offering, supporting, promoting, and getting life focused news into ASAP!!